What did you learn?
I learned the differences and similarities betweens marks and symbols in graphic design. From reading about pictographs and lettermarks to key ideas in symbols.
What is the difference between a symbol and a logo?
Logos most often use words to easily establish their brand name while symbols can use anything from a picture of a bull to a seashell. Symbols are harder to promote where as logos are not as difficult. When logos and symbols are used together they are called combination marks. Nike is an example of a company that has a symbol and a logo and then pairs them together so the symbol can be associated with the logo.
Key facts?
Good symbol designs should be able to be shrunk down to half an inch and still be legible. Making a symbol is difficult and choosing positive traits like upwards directions can allow others to see your company in a positive light with only a symbol. Combination marks are very helpful to introduce a brand if the company wants both a symbol and a logo in the future. Getting the viewer accustomed to the symbol will help you move on to using it without a logo.
Favorite thing learned?
I enjoyed learning about the difference between a logo and symbols and also requirements on making symbols. I always though that symbols and logos were the same thing! The requirements for making a symbol were very informative and will help me in the future!
Conclusions?
Overall, I got a lot out of this article and will be going back to it frequently, possibly printing it out and using it in personal projects.
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